Laura Kinsella | Founder + Home Organization Consultant NYC
More Than a Decade Helping New Yorkers Feel Supported
by Their Space
Our clients make decisions all day. They manage a career, family, calendar, and team. Then, they open the pantry and somehow every choice feels harder than it needs to.
As home organization consultants, we bring calm to the chaos that repeats in daily routines.
So that your home becomes easier to run.
You know where things live. Your family knows too. The housekeeper can reset the space, getting out the door takes less searching, and putting things back takes less thought.
And you get to stop giving so much of your capacity to reorganizing your home every time you walk through it.
Why Our Systems Last
Strategy Before Storage
Before anything moves, we look at your habits, routines, belongings, and the way your household uses the space right now. Those details help us see what is actually creating friction, so we can make strategic decisions before choosing a single product.
Built Around Real Life
You don’t need to become more disciplined to keep your home organized. We create systems that work with your brain, your family, and the season of life you’re in. They feel natural to use, which is what makes them easier to maintain over time.
Beauty With a Job to Do
We care how your home looks. We care even more about what happens when you’re late for school drop-off, putting groceries away, or trying to find the charger everyone swears they didn’t move. Our job is to create systems that feel beautiful in your home and work beautifully for everyday life, too.
Home Organization Specialists Across NY
Where We Work
Urban OrgaNYze provides luxury organizer services throughout New York City, with clients across the Upper East Side, Upper West Side, Tribeca, Gramercy, the Financial District, Brooklyn Heights, Park Slope, Williamsburg, Long Island City, and surrounding neighborhoods.
How did we get here?
Organizing started as a way to create calm.
Hi! I’m Laura Kinsella, New York City’s home organization specialist.
Long before Urban OrgaNYze became a business, I used organization as a way to find calm during stressful seasons of life. Creating order brought me more ease, yes. But the biggest change was how I felt:
Less mental noise. Less managing. More clarity. More peace of mind.
That feeling still shapes the way I run this business today.
Precision has always
been a part of the job
Before organizing, there was theatre.
I earned my degree at The Boston Conservatory and spent more than a decade working professionally, including performing in Wicked, where I also met my husband (a true two-for-one deal!) Theatre taught me that what looks effortless on stage only works because every detail behind it is precise. The systems were what allowed for everything to go off without a hitch, and do so again, night after night.
I bring that same mindset to organizing.
Beautiful once isn’t enough.
It needs to keep working for you.
Because How You Live Matters
I realized I was living a life I had once dreamed about, but not one I wanted to build long-term. I wanted a home base and a life that felt more grounded. Years of living out of a suitcase will do that to you.
Around the same time, I started to realize that I wasn’t simply “naturally organized.” I had spent years building systems that helped a full life feel easier to manage, without ever thinking to call it that.
When I began bringing that same way of thinking into other people’s homes, the impact was immediate. And when I became a mom a year into the business, my understanding of how much a home has to adapt to the people living in it went to a whole other level.
As a born-and-bred New Yorker, organizing expert, and NYC mom, I know what it means to make a lot of life happen in not a lot of space.
I also know that the things in your home rarely exist without a story.
That’s why I’m not going to assume the shiny rock on the counter can be tossed. There’s a good chance it’s your kid’s favorite treasure, and I want to know about it. This way, I can create beautiful spaces with systems that support the way you live.
Are you press or a brand?
A little street cred
My work has been featured in major publications and media including HGTV, The New York Post, Good Housekeeping, Apartment Therapy, Homes & Gardens, and more. I’ve also served as a Brand Ambassador for The Container Store and contributed to New York Family.
