Hi, I’m Laura!
As a born-and-bred New Yorker, expert home organizer, and NYC mom, I understand what it takes to create sophisticated spaces that actually work for real life.
I'm here to transform your home into a serene, functional sanctuary that reflects your success and frees your time for what matters to you most.
Organization has always been my creative outlet. Growing up in New York, you'd find me untangling necklaces for fun and constantly reimagining my space. But my first dream led me to Broadway, where I performed in WICKED and learned invaluable lessons about precision, adaptability, and the art of transformation.
Theater taught me to see possibilities others might miss, but I craved more autonomy over my life than the demanding schedule would allow. During this transition, I became a nanny for a high-profile NYC family. Splitting time between their two homes, I witnessed firsthand how successful women juggle careers, families, and the complexities of city living. When my employer needed help organizing a move, everything clicked – I could combine my eye for detail, love of order, and understanding of busy professionals’ needs into something meaningful.
Since launching Urban OrgaNYze in 2015, motherhood has only deepened my understanding of what busy professionals need. Over the past decade, I've helped hundreds of NYC women create sophisticated sanctuaries that work effortlessly for their daily lives. My approach combines luxury with livability, creating personalized systems that free you to focus on what matters most.
My work has earned features in HGTV, The New York Post, Good Housekeeping, and Apartment Therapy. As a trusted contributor to New York Family and Brand Ambassador for The Container Store, I continue sharing my love of smart and stylish organizing solutions. But what truly drives me? Helping you create a home that works as brilliantly as you do.
Don’t get me wrong: I love color-coded shirts and beautifully folded sweaters as much as the next girl.
I’m a mom, so I totally get that stepping on a stray piece of LEGO is right up there with childbirth in pain points.
I also get that when you walk through your front door, the last thing you want to do is spend hours hunting down your little one’s favorite sippy cup, your favorite cashmere sweater and the heirloom china you’ll need for your dinner party tomorrow.
No one enjoys wasting it, especially us New Yorkers; we need efficiency!
You need a home that supports you through your big, busy, beautiful days. Which can feel impossible when your home has quietly morphed from manageable mess to uncontrollable chaos.
So how about, together, we create a home that supports you in never having to worry about how to store something (or where to find it) ever again?
Because you deserve to spend your time doing the things you love with the people that mean the most to you.
"I recently moved, and I can't imagine having gone through it without Laura by my side. Laura is calm, focused, listens to how you like to live, and constructs an organizational plan accordingly. She is patient, and resourceful, motivating and empathetic. She's a revelation. I HIGHLY recommend Laura to anyone and everyone who needs help organizing their life!"
Debra Messing // Emmy Award Winning Actress & Mother
“As a celebrity assistant in NYC, hiring top notch talent for my discerning clients is never easy. Laura was recommended to me by a fellow assistant, and my client and I could not have been happier with her work. Her process is on point. She probes with great questions, to help purge, organize, and find strategic homes for belongings. Her process is gentle, yet decisive. We originally hired her to organize one room, but will now be using her for the entire apt. Highly recommend!”
Lindsay Colbus // Celebrity Assistant
“Laura is absolutely lovely to work with. I can't thank her enough for helping us be organized. Now there is a place for everything in my house, and it has stayed that way since a few months, so her solutions really work. We signed up for 1 session first, and it was clear from the start she's an expert, and totally dedicated to finding solutions that work. We ended up signing for 3 more sessions. Even for harder areas (e.g., kids toys), she kept on coming up with solutions that will work for us. She's extremely organized and sends detailed emails with products we could get to organize an area. It has really made my life easier as a busy mom to have a place for everything. My husband was not so keen on hiring someone to organize for us, and now he loves everything, and truly sees the value Laura has brought. Highly recommend her!
Samridhi Ganeriwalla // CEO & Founder - Little West Street
"Laura worked wonders in our apt from reorganizing a major storage closet with seasonal items to sorting through toys and games our kids have grown out of. She helped us maximize the most of all our storage areas including our kitchen. She was particularly effective in the pantry which was in serious disarray. She is energetic, upbeat, positive and extremely focused which takes a lot of the stress out of the situation. I would wholeheartedly recommend her to anyone looking for help no matter how small or large the project is."
Candice W. // Working mom with a lot of stuff!
"Having recently moved, running a small business out of our home, and with a baby on the way, I really needed some help. Laura took an overwhelming situation and just swooped in with her 'can-do' spirit and got it done! I used to have certain spaces that gave me a panic attack at the thought of organizing them. Laura was great about jumping right in and the final product is amazing! I now feel calm about my home, and I feel like a huge weight has been lifted. The closets are now organized, the office space is finally functional, and the nursery is ready! I was shocked at the work Laura accomplished in just one day. I would highly, highly recommend her!"
Lindsay Luppino Krasnica // Business Owner, & Mom-to-be
“As a bespoke jewelry brand, aesthetics is as important to us as organization; with Laura’s guidance we transformed our office into a functional design studio, conference room, think tank, and much more. Laura foraged through our cluttered office and created an organizational system for our team, as well as an attractive presentation for all guests who step through the door. Laura is time-efficient, thoughtful with design, and most importantly, trustworthy. Every piece we create is one of a kind, and we trust her around our irreplaceable pieces. I would recommend her to any colleagues, clients, or friends and will likely use her services in the future.”
Zameer Kassam Fine Jewelry
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