Home Organization Specialist, Laura Kinsella

Press And Media

We Believe The Way Your Home Functions Can Change The Way Your Whole Day Feels.

For us, organizing is about designing systems that make life feel calmer.

Fewer decisions. Less searching. More confidence in the way your home works. 

Before we recommend a product or decide where something belongs, we want to understand the humans living in the space first. That’s the foundation of systems that last for years to come. 

It’s this perspective I bring to every client project and every interview about home organization.

see our work

Recent Press + Media Features

WNYC

The Brian Lehrer Show

The Bright Method

With Kelly Nolan

People

A Pro Organizer Told Us How to Organize Under the Bathroom

Bronx Net TV

back to school organization tips for busy NYC families

New York Family

How to Organize Your Nursery like a Pro

Good Housekeeping

Featured organizing expert
(March/April 2025)

Laura Kinsella | Home Organization Specialist

I’ve Spent More Than 11 Years Inside New York Homes, Learning That The Best Organizing Systems Start By Listening First.

Clients have called me calm, thoughtful, decisive, deeply understanding, and even “a revelation.” But the compliment I care about most is hearing that the systems we created are still working a year later.

I’m Laura Kinsella, a born-and-bred New Yorker, former professional theatre performer, organizing expert, and NYC mom. I know how much life we ask our homes to hold, especially when every square foot counts.

I don’t walk into a home with a predetermined answer. I ask questions. I notice how your family moves through the space, what you reach for, what tends to get misplaced, and where the same frustration shows up again and again.

That is how we create systems clients describe as intuitive, maintainable, and built around the way they live.

After hundreds of NYC projects, that perspective has also made me a go-to source for conversations around home organization, small-space planning, closets, family systems, and creating homes that work better in real life.

Because the best organization isn’t something you admire once. It’s something that keeps making your life better every day.

Topics of Expertise: 

  • Home organization
  • Small-space living in NYC
  • Closet organization
  • Family systems
  • Storage planning
  • Decluttering without shame
  • Organization through life transitions
  • Pre-renovation storage planning
  • Creating systems that last

The Press Archive

Redfin Blog - 12 Habits That Will Help You Get Organized

Frequently Asked
Questions

I always recommend starting with how you actually use your closet.

As a professional wardrobe organizer, that means before adding products or changing the layout, look at what you own, what you reach for most, and what is hardest to access.

A good closet system works with your routine. It does not ask you to change your habits just to keep it organized.

For clients who want hands-on help, Urban OrgaNYze offers custom closet organization and ELFA® system design.

Laura brings more than 11 years of professional organizing experience and has completed hundreds of projects across New York City.

She has also been featured as a home organization expert by outlets including HGTV, Good Housekeeping, Apartment Therapy, The New York Post, PEOPLE, CNN, and more.

Her approach combines strategy, small-space expertise, and personalized systems designed around how people actually live.

Yes. Laura is available for select media interviews, expert commentary as an organizing professional, on-air segments, and editorial contributions related to home organization, closets, small-space living, family systems, and storage planning.

For media requests, please contact [email protected].

Yes. Urban OrgaNYze is open to select collaborations with brands and publications that align with Laura’s expertise and approach.

Previous experience includes media features, expert commentary, editorial contributions, and work with The Container Store.

With Urban OrgaNYze, decluttering is only one part of the process. As home organization specialists, we design systems that make our clients' homes easier to use and easier to maintain. This results in less searching, fewer repeated decisions, better use of limited space, and systems that continue working months or years later.

Clients often tell us they feel more in control of their homes and spend less time managing their belongings.